How cool would it be to be surrounded by beautiful flowers all day AND make money from it?! A floral design business may be a great opportunity for those who love flowers and wish to make them their profession.
If you are passionate about design and love to work with flowers, then setting up a floral arrangement business at home is the perfect choice for you. This type of business does not require a huge investment. You can set it up in your spare time and enjoy its benefits. Keep reading for all the best tips and steps to creating a floral design business at home!
This site contains affiliate links to products. I may receive a commission for purchases made through these links at no extra cost to you. There are only products included that I truly love. I APPRECIATE your support
What is an At-Home Floral Design Business?
This may seem like a silly and slightly obvious question to ask, but it’s important we clear up any misconceptions right away. A florist is someone who buys wholesale flowers (or uses some of their own that they have grown) and arranges them to fit the needs of their customers. They may create arrangements for weddings, funerals, birthdays, anniversaries, or any other special occasion.
Creating a floral design business out of your home eliminates the cost of rent and allows you the freedom and flexibility of working from your house (and doing all those household chores throughout the day)!
Okay! Let’s get started setting up your Floral design business at home!
Step 1: Choose your focus/Niche down
Before starting a floral design business, you need to decide what type of arrangements you want to specialize in. Will it be wedding flowers, funeral arrangements, or a wide variety of floral designs for different occasions?
This is also a great time to do some competitor research. How many people are doing what you want to be doing in your location? Are they successful? Is the market big enough for another? What could make you stand out?
Step 2: Do Your Business Research and Paperwork
Once you have decided on your focus, do some research and learn about the specific needs of that type of business. This includes learning about the cost of setting up a business, what licenses and permits you may need, and how to market your services. Fill out all the necessary paperwork. It’s important to treat your Floral Design Business as a REAL business from day 1. You will see the most success this way.
Running a successful business requires organization and planning. Make sure you have a system in place for tracking orders, payments, and supplies.
Step 3: Do your Floral Research
If you are wanting to start a Floral arrangement business, it’s my guess you are already pretty knowledgeable about the floral space. BUT there is always room to learn more.
Questions to research:
- How to care for flowers?
- Where can I get my inventory?
- How do flowers live the longest?
- How long can I keep my flowers without selling them?
- What kind of cooler/Refridgerator do I need?
- What are the most profitable flowers?
- How will I deliver the flowers?
Step 4: Create a workspace.
Designating a workspace in your home is important when starting a home-based business. It will help to keep you organized and focused while working. Make sure the space is equipped with all the supplies you will need to get started on the right foot.
You will need a space big enough for a cooler or refrigerator, somewhere to take staged photos or display the flowers, and a large table to work from.
Step 5: Get the right tools for the job!
Now to the fun stuff…getting all the floral arrangement tools!
- Flowers
- Greenery
- Vases
- Scissors
- Wire Cutters
- Clippers
- Ribbons
- Wire
- Balloons
- Stuffed Animals
- Flower Buckets
- Picture Frames
- Camera
- Advertising materials such as brochures, business cards, and flyers.
Step 6: Create floral arrangements
You most likely will not have business right off the bat so you will need to create the floral arrangements that you want to specialize in. After creating these, take photos and videos for marketing (more on this in step 8)
Step 7: Pricing Your Services
How do you price your floral design services?
Do some research and find out what the competition is charging.
You don’t want to price yourself too high or too low. Try to find a middle ground that will be competitive and still allow you to make a profit. It is NOT the best to be the cheapest on the market. People do believe you get what you pay for.
Step 8: Market your services.
One of the biggest misconceptions (err maybe it’s just wishful thinking) is that you will have business as soon as you open. The flocks of people will be running to your shop, or in this case home. Unfortunately, this is not the case. It’s not as easy as creating beautiful floral arrangements. You HAVE TO MARKET these beautiful arrangements.
There are a number of ways to do this, such as registering with online directories, visiting local businesses and community centers, social media marketing, creating a website that displays examples of your work, or adding a blog to get more organic traffic!
Pros of Starting a Floral Design Business At Home
- You Get to be Creative! One of the best things about running a home-based business is that you have the freedom to be creative. Don’t be afraid to experiment with new ideas and styles. You may find that some ideas are more successful than others, but it’s important to always keep your options open.
- Flexibility: You get to be home more often and can decide how big or small you want to make your business
- Start-up costs are low: The biggest upfront costs will come from the cooler/refrigerator, a car to deliver (you can start with your own car though), initial inventory, and your business fees.
- It’s fun! This should be something you enjoy doing and it should not feel like a burden. When you love what you do, it shows in your work and clients will appreciate the extra effort you put into their arrangements.
Cons of Starting a Floral Design Business At Home
- Inventory: You do have to have inventory which can lead to wasted money if you do not sell enough floral arrangements.
- Flowers do not live forever. You have a short window to sell your inventory
- Holidays are busy Your busiest business time will be around holidays.
Conclusion: How to Start a Floral Design Home Business
As you can see, there is no need to spend a fortune starting your own floral design business at home. With just a few tools and flowers on hand, you can get started right away! We hope this guide has been helpful.
If you have any questions or would like some help with your floral design business at home, please don’t hesitate to contact us! By following these simple guidelines, you can create a thriving floral design business from the comfort of your own home.
Best of luck!
Leave a Reply